In todays’ society, we are bombarded by many different forms of communication, from snail mail all the way to e-mails and phone calls. In spite of this, text messaging has remained an integral part of marketing.
According to CTIA, it takes 90 minutes for the average person to respond to an email, but only 90 seconds for a text message. Also, 98% of recipients are likely to open a text message, compared to the 22% of recipients who open marketing emails.
Instantly reach your target audience
91% of all U.S. citizens have their mobile device within reach 24/7 (source: Morgan Stanley). In addition, almost all mobile phones have text messaging capability.
No internet connection? No problem
Text messaging doesn’t require Internet access, so even if you’re out of data or not in range of a wi-fi device, you can still receive a text.
Text messaging is download-free
Unlike all messaging apps, text message do not require any information to download before you can read it.
Discretion
Text messaging allows for communication with others in situations where a face-to-face or phone conversation is not possible or appropriate. It can also come in handy when trying to keep information between just yourself and the recipient and don’t want prying ears to eavesdrop.
Recordkeeping
SMS gives you the resource of having a reminder already saved to your phone. There is no need to take notes or remember what a conversation was about.
Saving money
Text messaging is much cheaper than making numerous phone calls. Not only will you save money, but it takes much less time to send out a bulk message, than contacting each person individually.
Reliable
Unlike email, SMS messages won’t end up in a spam folder
Short Messages
Sms messages need to be clear and concise. Instead of the recipient having to read through unnecessary information, a text message will contain only relevant, easily accessible information.
Interested? Why not give SMSolution a try and receive 10 FREE texts when you sign up!
