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Terminology

Application Programming Interface provides a way of integrating disparate systems with one another.

Global System for Mobile (GSM) is the most popular standard for mobile phones in the world. It is a second generation digital signalling and speech system.

Hypertext Transfer Protocal – application level protocal for distributed, collaborative, hypermedia information systems.

A mobile originated message operation is when a mobile phone user sends a message to a network provider, for delivery to a messaging service.

Sometimes referred to as bulk SMS, essentiallly it is the delivery of messages from a mobile application to a mobile phone.

5 digit text number for SMS marketing promotions and campaigns.

Short Message Service allows for the interchange of short text messages between mobile telephone devices.

Short Message Peer to Peer Protocol – telecommunications industry protocol for exchanging SMS messages between SMS peer entities.

Send and receive SMS via HTTP and SMPP.

The common term for sending instant text messages.

A term used to describe mass SMS sent at one time.

The process of sending SMS messages for purely business purposes. You can use Bulk SMS or API messaging.

A five digit text number which can be used to generate donations charged to mobile phones. For Registered charities only

A prompt to encourage the reader/user to act upon an invitation to contact, click, message or download.

The count of letters, numbers, spaces and symbols in your text message.

5 digit text number for SMS marketing promotions and campaigns that is used by only one individual.

Configure your email account with Messenger and send emails, which we will convert to text messages for you.

The entrance to our Messenger platform.

Mobile marketing directed to people based on their current location.

A coupon that is sent via SMS, which can be redeemed at the relevant venue.

A collection of mobile telephone numbers.

The company to which your mobile device connects to, such as Vodacom, MTN or Cell C.

The name given to differentiate whether a mobile number has given permission to text them, or if they have chosen to not receive your messages anymore.

Internet-ready mobile phones which can do a lot more than call and send SMS.

Short Message Service.

Agreeing to receive on-going mobile communications from one certain company.

A unit which you can buy in bulk, one credit is worth one 158 character text message.

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